SERP Snippet Generator
Write your title and meta description, see exactly how Google will render them, and catch truncation before it happens. Measured in pixels, not characters.
No title yet. Google will pull one from the page instead.
No meta description yet. Google will pull one from the page instead.
Google preview
example.com
Your page title appears here
Your meta description appears here. When it is missing or too long, Google writes its own from the page copy.
Rendered at Google's desktop sizes: 580px for the title, 990px for the description.
Meta tags
<title></title> <meta name="description" content="" /> <meta property="og:title" content="" /> <meta property="og:description" content="" /> <meta name="twitter:card" content="summary_large_image" />
Runs entirely in your browser. No account, nothing sent anywhere.
Why pixels, not characters
Nearly every meta description guide gives you a character count. That advice is wrong about as often as it is right, because Google truncates on rendered width. The letters "i", "l" and "t" take about 220 units of width in Arial. "M" and "W" take 833 and 944. A description of 150 narrow characters fits comfortably; 150 wide ones get cut.
The practical limits on desktop are roughly 580px for the title and 990px for the description. That is what this tool measures, and why the preview above cuts your text at the same point Google will.
How to write a snippet that gets clicked
- 1
Put the primary keyword near the front of the title. Google bolds query matches in the result, and a bolded phrase at the start pulls the eye before anything else on the page.
- 2
Make the description answer the query, not describe the page. "How link building pricing actually works" beats "On this page we discuss link building pricing".
- 3
Give a reason to click that the competing results do not. A number, a year, a specific claim, a stated scope. Vague benefit language is invisible in a list of ten results.
- 4
Fill the width but do not overrun it. A description at 60% of the limit is wasted space; one over the limit ends mid-sentence, which reads as careless.
- 5
Write the title for the SERP, the H1 for the page. They do not have to match, and the best-performing versions usually do not.
What the meter is telling you
| State | What it means | What to do |
|---|---|---|
| Good | Uses most of the width without going over. | Nothing. Ship it. |
| Room to spare | Well under the limit. You are giving away space competitors will use. | Add a specific detail: a number, a scope, a differentiator. |
| Will be cut off | Past the limit. The preview shows where the ellipsis lands. | Cut from the end. Check nothing load-bearing is after the cut point. |
Title tag length versus meta description length
The two limits behave differently and people conflate them. An over-long title is a cosmetic problem: the full string still counts for relevance, you just lose the tail in the display. An over-long description is more likely to be discarded entirely, with Google generating its own from the page instead.
So if you have to overshoot one, overshoot the title. And if Google is already rewriting your descriptions on the queries you care about, length is not your problem, relevance is: the copy on the page is answering the query better than your description is.
Check the snippet on a page you are actively building links to. Getting a page from position 8 to 5 is a link problem, but lifting its click-through rate at position 5 is a snippet problem, and the second one you can fix this afternoon.
Frequently asked questions
How long should a meta description be?+
Between roughly 120 and 155 characters is the usual advice, but the real limit is about 990 pixels on desktop. Character counts mislead because letters are not the same width: a description of narrow letters can run past 165 characters and still fit, while one full of capitals and wide letters gets cut at 140. This tool measures the pixels.
How long should a title tag be?+
Around 580 pixels, which usually lands between 50 and 60 characters. Put the important words first. Even if the tail gets truncated in the result, the full title still counts for relevance, so a slightly long title is not a ranking problem, just a presentation one.
Does the meta description affect rankings?+
Not directly. Google has said for years that meta descriptions are not a ranking factor. They affect click-through rate, which is the reason to write them well. A page can rank fine with no description at all, Google will simply write its own from the body copy.
Why does Google show something different from what I wrote?+
Google rewrites descriptions on most queries, usually when the page copy answers the specific search better than your description does. You cannot force it. The best you can do is write a description that matches the dominant intent of the query you want, which raises the odds it gets used.
Is the pixel measurement exact?+
It is an approximation using Arial advance widths, the face Google renders desktop results in. It gets truncation right in almost every practical case. Treat a result close to the limit as close to the limit, not as a guarantee.
Do you store what I type?+
No. Everything runs in your browser. Nothing is sent to a server, so there is nothing to store.
Snippet sorted. Now go earn the links.
A perfect title only helps if the page has the authority to rank. LinkForce is where link-building teams find prospects, run outreach and track every link they earn.
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